Influencers are Opinion Leaders. They lead communities based on niches and their reach and authenticity has power. Many times an influencer with 100k followers can have a greater impact and ROI than an account with one million due to authenticity alone. An audience looks up to the people they follow and are happy to support them in their success.
We understand the pains of influencer marketing and refuse to allow anyone to use the ‘pay and pray’ method as countless brands do. Many times reaching out directly to influencers can result in subpar content, lack of authenticity, looking staged, and usually can't track your ROI. Ambition LA removes these pains and supports successful campaigns for both the brand and the influencer.
Social Media Strategy
We begin by setting up a consultation to find the perfect niche fit and content to support the influencer audience growth, brand reputation, and product marketing/sales. Social media marketing is all about speaking the language of your target audience. We find that our lead influencers do this best and, if represented correctly, can be far more effective than traditional marketing.
Campaigns and content
Can't come up with effective ideas for content? Good thing that's our specialty! We work with your niched influencer and plan out effective content creation to represent your brand. We know effective campaigns can have incredible results in sales, PR, and getting your name out. Ambition LA can handle the planning and procedure while keeping you fully in the loop every step of the way. After careful consideration of your product, influencer match, and campaign strategy we present a fully laid out plan-of-action and hand you the launch button.
Analysis and ROI
We speak business. The number one concern for most brands is ROI. Ambition LA understands that measurable results can be leveraged and puts this concept into action. If I were selling $100 for $80 wouldn’t you buy as much as you could carry? We analyze and adjust based on results and seek long term brand relationships. Our goal at Ambition LA is to grow brands and influencers together.
Contact and Consultation
We schedule an appointment to discuss a strategy that is geared toward your brand goals. If you don't have a clear goal or don’t know where to start then we make suggestions based on your product and build from there. We find a 'perfect fit' influencer to represent your brand by matching your target audience to their current audience.
Let’s Plan A
Campaign
Creating a campaign that produces results requires a defined goal, the more specific the better. What are you looking for?
- Following size? (10-100K, 100-500k)
- More website traffic?
- Brand awareness?
- Sales?
All these things are taken into account when planning a successful campaign and we work with our influencer to create authentic content that will support both the brand and influencer. Once the plan becomes a clear path we launch.
Measure and Adjust
The most important and effective part of marketing is measuring your results. From there you can adapt, clean up, and move according to your hard data. The numbers don't lie and when launching a campaign there are hundreds of variables to take into account and consider. We look at everything from time of the year to time of day. Audience engagement, leads, website traffic, comments, views and media platform data. When moving through a campaign we take the initiative to make any small adjustments based on analysys to bump numbers to their maximum potential.